Professor of Practice & Program Coordinator, Wildlife Enterprise Management
B.S., Texas Tech University, 1999, Business Administration
M.S., Texas Tech University, 2013, Hospitality & Retail Management
Ph.D., Colorado State University, ABD, Human Dimensions of Natural Resources, focusing on Nature Based Tourism
Expertise: Franks has been in the exotic hunting industry for 25 years. He has extensive work and research experience in the hospitality and luxury outdoor recreation industries.
Teaching Responsibilities: Hunting and Fishing the World, Sporting Firearms and Archery, and Advanced Wildlife Enterprise Management
Research Interests: His main area of research has been destination choice and overall satisfaction of guests at luxury hunting and fishing destinations.